Our Story: Breaking the Beauty Mold

In 2008, while the beauty industry was churning out more of the same, three visionaries saw an opportunity to revolutionize how we care for our skin:

Lewis Hendler (you might recognize him as the co-founder of SCÜNCI — those hair accessories you've probably used your entire life) joined forces with Michael Friend and Lilia Friend with a bold mission: create beauty tools that actually deliver on their promises.

"We were tired of seeing the same old products with fancy packaging but disappointing results," says Michael. "So we asked ourselves — what if we combined cutting-edge technology with skincare using clean, organic ingredients to create something truly revolutionary?"

That question sparked a beauty revolution that's still going strong today.

Game-Changing Innovations (That Actually Work)

Our breakthrough began with antimicrobial sonic cleansing technology, but our innovation didn't stop there. Our award-winning Sonicsmooth — America's favorite at-home dermaplaning system — has transformed how people care for their skin.

With 250+ sonic movements per second (that's 15,000 per minute!), the Sonicsmooth gently removes peach fuzz and exfoliates dead skin cells simultaneously, revealing smoother, more radiant skin in just minutes. As verified buyer Sarah J. puts it: "This works far better than anything I used before, got off all the peach fuzz easier and faster, exfoliated great and all with no irritation."

The Sonicsmooth family has expanded to include the advanced Sonicsmooth Pro+ with CLEAR GLOW Technology that precisely targets and identifies peach fuzz. These innovations have made professional-quality dermaplaning accessible to everyone, eliminating the need for expensive spa treatments.

Clean Beauty Before It Was Cool

"You'll love what's in it. You'll love even more what's not."

This isn't just our tagline — it's our promise. While other brands were loading products with questionable ingredients, we took a different approach:

✓ No parabens
✓ No sulfates
✓ No phthalates
✓ No artificial dyes
✓ No synthetic fragrances

Instead, we combine clinically validated actives with soothing botanicals to create formulations that deliver real results without compromise.

The Proof Is in the Reviews

Don't just take our word for it — ask our community of over 10,000+ five-star reviewers who've experienced the Michael Todd difference firsthand.

"I've tried EVERYTHING for my skin, and nothing worked until I found Michael Todd Beauty," says Jennifer, a loyal customer since 2015. "My skin has never looked better."

This kind of transformation has caught the attention of beauty editors at Allure, Vogue, Cosmopolitan, and People — not to mention countless social media influencers who've made us their go-to recommendation.

Join the Revolution

We believe everyone deserves access to spa-quality skincare without the spa price tag or complicated routines.

Whether you're a skincare novice or a beauty expert, our innovative tools and clean formulations are designed to elevate your self-care routine and transform your skin — one sonic pulse at a time.

Ready to experience beauty that's backed by science and inspired by nature? Your skin journey starts here.