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Michael Todd Beauty is an award-winning Beauty Brand co-founded by passionate entrepreneurs Lewis Hendler, Chairman (who formerly co-founded SCÜNCI the world’s best-known hair accessory brand) Michael Friend, President & CEO and Lilia Friend, SVP of Operations.

Michael Todd Beauty is a maker of award-winning at-home beauty devices and organically based skin care products sold through prestige retailers and exclusive spas throughout the world. The Company offers a complete destination category of beauty devices designed from an aesthetic and functional perspective to meet the needs and concerns of today’s skin care customer while reinventing the shopping experience for the skin care customer of tomorrow

Michael Todd Beauty introduced SonicERASER a unique infusion device combining 3 technologies in one to increase the absorption of serums and moisturizers. With the launch of Soniclear, the Company was first to introduce patent pending antimicrobial protection to sonic skin cleansing to keep the brushes clean and fresh longer. Recently, Michael Todd introduced Sonicblend, the first ever antimicrobial sonic makeup brush. These and other innovations gained the Company global recognition and brick & mortar distribution in prestige retailers.

Well known to Millennial and Gen Z consumers through social media collaborations with top IG influencers such as iluvsarahii (4.7 million followers), Patrickstarr (4.7 million followers) and itsisabelbedoya (3.5 million followers), Michael Todd Beauty has become the “go to” brand in the beauty tools category.


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